Dissecting Consumption: the Temple Festival As an Extraordinary Experience

Through a naturalistic inquiry, we attempt to study how socio-historical institutions shape the consumption experience of a temple festival in India. We find that the typical consumption experience of an extraordinary experience is a fallacy, and uncover evidence for the impact of social institutions in creating diverse consumption experiences.



Citation:

Rajesh Nanarpuzha, Sridhar Samu, Prakash Satyavageeswaran, and Jossin Shaji (2020) ,"Dissecting Consumption: the Temple Festival As an Extraordinary Experience", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1027-1031.

Authors

Rajesh Nanarpuzha, Indian Institute of Management Udaipur
Sridhar Samu, Great Lakes Institute of Management
Prakash Satyavageeswaran, Indian Institute of Management Udaipur, Inda
Jossin Shaji, Indian Institute of Management Udaipur



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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