Sounds Healthy: Modelling Healthy Food Choices Through Music-Evoked Eye-Movements in Consumers From Denmark and China-Tracking Study in Danish and Chinese Consumers
The present study explores how custom-composed soundtracks associated with the notions of “healthiness” and “unhealthiness” can modulate Danish and Chinese consumers’ eye-movement patterns and choice of specific food items. The findings of this study provide a better understand how specific auditory components collectively can nudge consumers in different market segments.
Citation:
Danni Peng-Li, Derek Byrne, Raymond Chan, and Qian (Janice) Wang (2020) ,"Sounds Healthy: Modelling Healthy Food Choices Through Music-Evoked Eye-Movements in Consumers From Denmark and China-Tracking Study in Danish and Chinese Consumers", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1181-1181.
Authors
Danni Peng-Li, Aarhus University
Derek Byrne, Aarhus University
Raymond Chan, Chinese Academy of Sciences
Qian (Janice) Wang, Aarhus University
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
The Role of Expectations About Changes in Wealth in Discounting Decisions
Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA
Featured
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
Featured
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel