Sounds Healthy: Modelling Healthy Food Choices Through Music-Evoked Eye-Movements in Consumers From Denmark and China-Tracking Study in Danish and Chinese Consumers

The present study explores how custom-composed soundtracks associated with the notions of “healthiness” and “unhealthiness” can modulate Danish and Chinese consumers’ eye-movement patterns and choice of specific food items. The findings of this study provide a better understand how specific auditory components collectively can nudge consumers in different market segments.



Citation:

Danni Peng-Li, Derek Byrne, Raymond Chan, and Qian (Janice) Wang (2020) ,"Sounds Healthy: Modelling Healthy Food Choices Through Music-Evoked Eye-Movements in Consumers From Denmark and China-Tracking Study in Danish and Chinese Consumers", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1181-1181.

Authors

Danni Peng-Li, Aarhus University
Derek Byrne, Aarhus University
Raymond Chan, Chinese Academy of Sciences
Qian (Janice) Wang, Aarhus University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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