An Examination of Consumers’ Long-Term Social Preferences Under Elective Pricing

We provide descriptive evidence by analyzing a panel dataset that tracks elective contributions of 57,196 customers for five years from an online retailer. Customers choose to make above-the-minimum contributions, but their payments slowly decline with each subsequent purchases. Stingier consumers contribute cumulatively more to the firm than generous consumers.



Citation:

Minah Jung, Xiao Liu, and Leif D. Nelson (2020) ,"An Examination of Consumers’ Long-Term Social Preferences Under Elective Pricing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1022-1026.

Authors

Minah Jung, New York University, USA
Xiao Liu, New York University, USA
Leif D. Nelson, University of California Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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