Smart Homes From a Consumers' Perspective

Smart homes play a major role in the world of digital change. The aim of this paper is to shed light on smart homes from a consumers’ perspective, beyond focusing on technological solutions. We explore major associations with smart homes and dig deeper into a comprehensive understanding of their acceptance.



Citation:

Monika Koller and Fanny Springer (2020) ,"Smart Homes From a Consumers' Perspective", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1204-1204.

Authors

Monika Koller, Vienna University of Economics and Business, Austria
Fanny Springer, Vienna University of Economics and Business



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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