Boosting the Resale Value: Effects of Expired Warranty and Repair Conditions of Secondhand Products
Secondhand retailers rarely communicate negative information such as manufacturer warranties being expired, or secondhand products being repaired. We show that consumers associate secondhand products with expired warranties with higher (lower) resale values than those with no warranties when these products have been repaired (never been repaired) and explain the process.
Ulku Yuksel, Nguyen T Thai, and Vince Mitchell (2020) ,"Boosting the Resale Value: Effects of Expired Warranty and Repair Conditions of Secondhand Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1201-1201.
Ulku Yuksel, University of Sydney, Australia
Nguyen T Thai, University of Wollongong, Australia
Vince Mitchell, University of Sydney, Australia
NA - Advances in Consumer Research Volume 48 | 2020
F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door
Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University
Understanding Trust Formation in Peer-to-peer Social Commerce
Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile