Boosting the Resale Value: Effects of Expired Warranty and Repair Conditions of Secondhand Products
Secondhand retailers rarely communicate negative information such as manufacturer warranties being expired, or secondhand products being repaired. We show that consumers associate secondhand products with expired warranties with higher (lower) resale values than those with no warranties when these products have been repaired (never been repaired) and explain the process.
Citation:
Ulku Yuksel, Nguyen T Thai, and Vince Mitchell (2020) ,"Boosting the Resale Value: Effects of Expired Warranty and Repair Conditions of Secondhand Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1201-1201.
Authors
Ulku Yuksel, University of Sydney, Australia
Nguyen T Thai, University of Wollongong, Australia
Vince Mitchell, University of Sydney, Australia
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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