Table to Farm: Persuasive Messaging Influences Consumers’ Willingness to Compost

Despite consumers’ concern for the environment, one measure that could have a profound impact diverting waste from landfills, household composting, has had low adoption rates. This study investigates the effectiveness of persuasive messages on willingness to compost amongst different segments of consumers.



Citation:

Nicolette Sullivan, Rick Larrick, and Gavan Fitzsimons (2020) ,"Table to Farm: Persuasive Messaging Influences Consumers’ Willingness to Compost", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1227-1227.

Authors

Nicolette Sullivan, London School of Economics
Rick Larrick, Duke University, USA
Gavan Fitzsimons, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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