Co-Creation Between Consumers Or With Firms: Determinants, Consequences and Components of Value Consumption in Services

This paper proposes to understand what determines consumers ‘participation to production process including in the field of sports leisure. We present a literature review on the determinants of consumer participation in a co-creation process and propose an integrative approach to the co-creation of value in the choice of service production.



Citation:

Camille ESLAN, Sandrine Costa-Migeon, and Céline Vial (2020) ,"Co-Creation Between Consumers Or With Firms: Determinants, Consequences and Components of Value Consumption in Services", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 316-317.

Authors

Camille ESLAN, FFE - INRAE - IFCE - Montpellier Supagro
Sandrine Costa-Migeon, INRAE, UMR MOISA
Céline Vial, IFCE - INRAE - UMR MOISA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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