Cultural Effects on Voluntary Simplicity in Japan

The purpose of this study is to explore the effects of culture on voluntary simplicity (VS). Additionally, it examines frugal simplicity, as a type of VS. Further, it explains how institutional residual effects, through mandatory simplicity, cause frugal simplicity. The study conducts qualitative analysis using group and depth interviews.



Citation:

Shuji Ohira and Akiko Masuda (2020) ,"Cultural Effects on Voluntary Simplicity in Japan", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 566-567.

Authors

Shuji Ohira, Chiba University of Commerce
Akiko Masuda, Chiba University of Commerce



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Divorcing the Market

Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics

Read More

Featured

Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change

Juliana Schroeder, University of California Berkeley, USA

Read More

Featured

K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision

Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.