“Show Me Your Basket, I Show You What Drives Your Food Waste” Identifying Drivers of Shoppers’ Food Waste and Ways to Reduce It

The increasing debate on food waste puts pressure on consumers and sellers. We propose a scalable approach to identify food waste predictors based on consumers’ automatically logged loyalty card data. Identifying characteristics triggering food waste, we propose a non-invasive intervention informing consumers and help them to reduce the problem.



Citation:

Sybilla Merian, Petra Tipaldi, Klaus Fuchs, and Martin Natter (2020) ,"“Show Me Your Basket, I Show You What Drives Your Food Waste” Identifying Drivers of Shoppers’ Food Waste and Ways to Reduce It", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1120-1120.

Authors

Sybilla Merian, University of Zurich
Petra Tipaldi, University of Zurich
Klaus Fuchs, ETH Zurich
Martin Natter, University of Zurich



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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