The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace

This theoretical piece offers an integrative framework to theorize how marketing actors invest and participate in the international resignification of culinary ingredients and food practices. It goes beyond localized case studies, synthesizing the current theorizations on the internationalization of food, and charts an agenda for future research.



Citation:

Flavia Cardoso, Angela Gracia B. Cruz, and Pilar Ximena Rojas Gaviria (2020) ,"The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1186-1186.

Authors

Flavia Cardoso, Universidad Adolfo Ibáñez, Santiago, Chile
Angela Gracia B. Cruz, Monash University, Australia
Pilar Ximena Rojas Gaviria, University of Birmingham, UK



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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