Reward Choice in Multi-Level Loyalty Programs
We explore the relationship between customers’ purchase rate and their reward choice in loyalty programs. The results show those customers with a lower purchase rate prefer redeeming the smaller reward rather than waiting for the larger one. This holds even when the larger reward is attainable for them.
Serdar Sayman and Ayse Onculer (2020) ,"Reward Choice in Multi-Level Loyalty Programs", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 337-338.
Serdar Sayman, Koc University, Turkey
Ayse Onculer, ESSEC Business School
NA - Advances in Consumer Research Volume 48 | 2020
B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust
jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
I7. Male Spokespeople: Antecedents and Consequences of Social Comparison
Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University