What’S Love Got to Do With It That Technology Can’T Handle? Opportunities and Challenges For Aging Women in Cocreating Value in the Elderly Consumption Ensemble

This research contributes to this session by working to enhance the value cocreation of women in the ECE. Specifically, women can empower themselves by leveraging material and technology in ways that stimulate and reward collaboration, alliances, and engagement with family members/friends and service providers, while minimizing conflict and competition.



Citation:

Lisa Penaloza, Carol Mary ellen Kelleher, and Michelle Barnhart (2020) ,"What’S Love Got to Do With It That Technology Can’T Handle? Opportunities and Challenges For Aging Women in Cocreating Value in the Elderly Consumption Ensemble ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1109-1111.

Authors

Lisa Penaloza, Kedge Business School
Carol Mary ellen Kelleher, University College Cork
Michelle Barnhart, Oregon State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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