Reclaiming the Crone: Reimagining Old Age and Feminine Power

Popular culture is currently challenging negative perceptions of the crone, emphasising her power as the third aspect of the Triple Goddess. She was the wise old woman, the seer, the midwife, and the healer. We explore celebrations of the crone as a positive archetype and force in women’s culture.


Lorna Stevens, Pauline Maclaran, and Olga Kravets (2020) ,"Reclaiming the Crone: Reimagining Old Age and Feminine Power", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1106-1111.


Lorna Stevens, University of Bath, UK
Pauline Maclaran, University of London - Royal Holloway, UK
Olga Kravets, University of Royal Holloway, UK


NA - Advances in Consumer Research Volume 48 | 2020

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