I Am Too Good to Be True: How Self-Enhancement Motivations Shape Prosocial Behavior of Entitled Individuals

In a series of three studies, we demonstrate that entitled individuals behave more prosocially when, (1) they are given an opportunity to self-enhance, (2) when the prosocial behavior is performed in a public (vs. private) context, (3) when the social status of other individuals who engage in prosocial behavior is high.



Citation:

Alexandra Polyakova (2020) ,"I Am Too Good to Be True: How Self-Enhancement Motivations Shape Prosocial Behavior of Entitled Individuals", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 590-591.

Authors

Alexandra Polyakova, University of Sussex, UK



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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