Time Machine to the Future - the Potentials and Risks of Using Virtual Reality to Stimulate Saving Behavior

While simulating the future can motivate saving behavior, we uncover an unexpected risk of using immersive technologies (i.e., Virtual Reality) to simulate negative life events. With increasing realism, they also trigger cognitive defenses, eventually undermining saving behavior. Framing a negative life event as more positive can attenuate this effect.



Citation:

Andrea Weihrauch and Tobias Schlager (2020) ,"Time Machine to the Future - the Potentials and Risks of Using Virtual Reality to Stimulate Saving Behavior", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 799-780.

Authors

Andrea Weihrauch, Amsterdam Business School
Tobias Schlager, HEC Lausanne, Switzerland



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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