Giving, Selling Or Throwing Away Unused Objects: a Complex Decision

Based on a 6-months-ethnography research, we study how consumers choose between giving, selling or throwing away. We show that this decision depends on product values, consumers’ skills and habits, and practices’ meanings. These results constitute strong managerial implications for charities, C2C platforms and redistributions’ actors.



Citation:

Eva CERIO (2020) ,"Giving, Selling Or Throwing Away Unused Objects: a Complex Decision", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 264-253.

Authors

Eva CERIO, Université Gustave Eiffel, Institut de Recherche en Gestion



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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