How Estimating One’S Minimum Or Maximum Spend Affects Total Expected Expenditure on a Shopping Trip

We investigate the effect of considering one’s possible minimum and/or maximum spend on the expected total spend during a grocery shopping trip. We propose that considering one’s maximum will increase the effect of unpacking on magnitude estimation while consideration of the minimum spend will decrease the effect.



Citation:

Eunha Han, Harmen Oppewal, Eugene Chan, and Luke Greenacre (2020) ,"How Estimating One’S Minimum Or Maximum Spend Affects Total Expected Expenditure on a Shopping Trip", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1231-1231.

Authors

Eunha Han, Monash University, Australia
Harmen Oppewal, Monash University, Australia
Eugene Chan, Monash University, Australia
Luke Greenacre, Monash University, Australia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

System Justification and the Preference for Atavistic Products

Minju Han, Yale University, USA
George Newman, Yale University, USA

Read More

Featured

A Complete Consumer Journey: Tracking Motivation in the Marketplace

Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore

Read More

Featured

Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences

Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.