The Effects of Harmonics on the Tactile Perceptions of Products

Congruence between product elements and sensory cues elicits positive responses from consumers. However, we show that when listening to soft-toned music that seems appropriate for products such as soft blankets, consumers tend to be less sensitive to their haptic perceptions. Therefore, we propose the role of comfort.



Citation:

Mayuko Nishii (2020) ,"The Effects of Harmonics on the Tactile Perceptions of Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1216-1216.

Authors

Mayuko Nishii, Waseda University, Japan



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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