The Effects of Harmonics on the Tactile Perceptions of Products

Congruence between product elements and sensory cues elicits positive responses from consumers. However, we show that when listening to soft-toned music that seems appropriate for products such as soft blankets, consumers tend to be less sensitive to their haptic perceptions. Therefore, we propose the role of comfort.


Mayuko Nishii (2020) ,"The Effects of Harmonics on the Tactile Perceptions of Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1216-1216.


Mayuko Nishii, Waseda University, Japan


NA - Advances in Consumer Research Volume 48 | 2020

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