With God on My Side, I Have No Fear of Ultra-Processed Foods and Lack of Exercise
This research investigates the impact of God salience on consumers’ food choice and physical inactivity. Three studies (secondary data, chronic and primed God salience) show that God reminders lead consumers to exhibit greater willingness to choose ultra-processed (vs. unprocessed) food products and being more physically inactive.
Ali Gohary, Hean Tat Keh, and Eugene Chan (2020) ,"With God on My Side, I Have No Fear of Ultra-Processed Foods and Lack of Exercise", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1196-1196.
Ali Gohary, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Eugene Chan, Monash University, Australia
NA - Advances in Consumer Research Volume 48 | 2020
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel
The Identifiable Donor Effect
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA