With God on My Side, I Have No Fear of Ultra-Processed Foods and Lack of Exercise

This research investigates the impact of God salience on consumers’ food choice and physical inactivity. Three studies (secondary data, chronic and primed God salience) show that God reminders lead consumers to exhibit greater willingness to choose ultra-processed (vs. unprocessed) food products and being more physically inactive.



Citation:

Ali Gohary, Hean Tat Keh, and Eugene Chan (2020) ,"With God on My Side, I Have No Fear of Ultra-Processed Foods and Lack of Exercise", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1196-1196.

Authors

Ali Gohary, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Eugene Chan, Monash University, Australia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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