Social Media As an Empowering Tool For Mothers: Evidence From India and the United States

In this paper we aim to understand the critical role of empowerment, shaped by the use of social media, on mothers and their investment in children’s education. Through data collected in both India and the United States, we find that mere presence on social media increases empowerment thus educational outcomes.



Citation:

Akshaya Vijayalakshmi and Meng-Hsien (Jenny) Lin (2020) ,"Social Media As an Empowering Tool For Mothers: Evidence From India and the United States", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 305-307.

Authors

Akshaya Vijayalakshmi, Indian Institute of Management Ahmedabad, India
Meng-Hsien (Jenny) Lin, California State University Monterey Bay, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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