Robot Anthropomorphism in the Workplace and Employees’ Job Insecurity

In four studies, we show that robot anthropomorphism in the workplace enhances employees’ job insecurity due to an increase in social comparison. The findings contribute to the literature on robot anthropomorphism and job insecurity and provides practical implications to organizations in terms of how to design robots.


Xue Wang, Sara Kim, and Minki Kim (2020) ,"Robot Anthropomorphism in the Workplace and Employees’ Job Insecurity", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1193-1193.


Xue Wang, University of Hong Kong, China
Sara Kim, University of Hong Kong, China
Minki Kim, Korea Advanced Institute of Science and Technology


NA - Advances in Consumer Research Volume 48 | 2020

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