Impact of Religious Differences on Marketplace Configurations
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Citation:
Ameya Mittal, Akshaya Vijayalakshmi, Nitisha Tomar, and Ankur Kapoor (2020) ,"Impact of Religious Differences on Marketplace Configurations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1245-1245.
Authors
Ameya Mittal, Indian Institute of Technology Bombay
Akshaya Vijayalakshmi, Indian Institute of Management Ahmedabad, India
Nitisha Tomar, University of Wisconsin - Madison, USA
Ankur Kapoor, Indian Institute of Management Udaipur, Inda
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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