Indulging Online: a Moral Dilemma

How does sharing food pictures on social network sites affect consumption enjoyment? Contrary to common beliefs, we demonstrate that sharing pictures of indulgence foods online with a mostly known (vs. unknown) audience decreases both levels of anticipated positive judgements and levels of consumption enjoyment.



Citation:

Marie Ozanne and Anna S. Mattila (2020) ,"Indulging Online: a Moral Dilemma", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 896-901.

Authors

Marie Ozanne, Cornell University, USA
Anna S. Mattila, Pennsylvania State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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