Let Me See How I Look: How Visual Perspective Affects Consumer Experience and Sharing Behaviors
In this research, we demonstrate how visual perspective of photos affect consumer experience and sharing behavior. Across four studies, we found that when seeing photos taken from the actor’s perspective (vs. observer’s perspective), consumers generate more positive attitude toward the experience, and are more likely to share their experiences.
Citation:
Der-Wei Huang and H. Shanker Krishnan (2020) ,"Let Me See How I Look: How Visual Perspective Affects Consumer Experience and Sharing Behaviors", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 896-901.
Authors
Der-Wei Huang, Indiana University, USA
H. Shanker Krishnan, Indiana University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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