The Paradox of Social Interaction in the Sharing Economy

This research demonstrates that while social motivation increases consumers’ interest in the sharing (vs. traditional) economy, social interaction in the sharing (vs. traditional) economy may backfire, reducing consumer satisfaction and even ratings. Four studies including archival data from a leading sharing economy company demonstrate this effect across different product categories.



Citation:

Dafna Goor, Amir Grinstein, Nailya Ordabayeva, and Meike H. Meike (2020) ,"The Paradox of Social Interaction in the Sharing Economy", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 896-901.

Authors

Dafna Goor, London Business School, UK
Amir Grinstein, Northeastern University, USA
Nailya Ordabayeva, Boston College, USA
Meike H. Meike, Vrije University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions

SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France

Read More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Featured

The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences

Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.