The Influence of the Short-Term Installment Payment Method on Consumer Purchase Decisions
A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.
Rhys Ashby, Yi Li, Shahin Sharifi, and Jun Yao (2020) ,"The Influence of the Short-Term Installment Payment Method on Consumer Purchase Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 198-199.
Rhys Ashby, Macquarie University
Yi Li, Macquarie University
Shahin Sharifi, Macquarie University
Jun Yao, Macquarie University, Australia
NA - Advances in Consumer Research Volume 48 | 2020
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