The Influence of the Short-Term Installment Payment Method on Consumer Purchase Decisions

A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.



Citation:

Rhys Ashby, Yi Li, Shahin Sharifi, and Jun Yao (2020) ,"The Influence of the Short-Term Installment Payment Method on Consumer Purchase Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 198-199.

Authors

Rhys Ashby, Macquarie University
Yi Li, Macquarie University
Shahin Sharifi, Macquarie University
Jun Yao, Macquarie University, Australia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Preferences for Insight and Effort Differ across Domains and Audiences

Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria

Read More

Featured

Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination

Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento

Read More

Featured

Social Sharing of Negative Emotions in Virtual Travel Communities

Clara Koetz, Rennes School of Business
Anke Piepenbrink, Rennes School of Business

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.