Before Or After? the Order Effect of Donors’ Personally Identifiable Information on Donation Amount

Across five studies, we found that individuals donate a higher amount if their personally identifiable information is requested before they indicate the donation amount. This finding makes important theoretical contributions and offer practical implications for charitable organizations by identifying a simple “nudge” that encourages donors to give higher amounts.



Citation:

Li YAN, Xue Wang, Minjung Koo, and Hean Tat Keh (2020) ,"Before Or After? the Order Effect of Donors’ Personally Identifiable Information on Donation Amount", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1207-1207.

Authors

Li YAN, University of Technology Sydney
Xue Wang, University of Hong Kong, China
Minjung Koo, Sungkyunkwan University, South Korea
Hean Tat Keh, Monash University, Australia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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