Spending Reflects Not Only Who We Are But Also Who We Are Around: the Joint Effects of Individual and Geographic Personality on Spending
Analyzing over 31-million transactions of more than one-hundred-thousand consumers across 374 Local-Authority-Districts in the UK, we show that regional personality of a participant’s home LAD predicts individual spending above-and-beyond individual personality. That is, a person’s spending reflects both their own personality traits and the personality traits of the people around them.
Citation:
Friedrich Goetz, Tobias Ebert, Sandrine Muller, Joe Gladstone, and Sandra Matz (2020) ,"Spending Reflects Not Only Who We Are But Also Who We Are Around: the Joint Effects of Individual and Geographic Personality on Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 825-830.
Authors
Friedrich Goetz, Cambridge University
Tobias Ebert, Mannheim University
Sandrine Muller, Columbia University, USA
Joe Gladstone, University College London
Sandra Matz, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College
Featured
Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!
Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Featured
Linguistic Antecedents of Anthropomorphism
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France