Spending Reflects Not Only Who We Are But Also Who We Are Around: the Joint Effects of Individual and Geographic Personality on Spending
Analyzing over 31-million transactions of more than one-hundred-thousand consumers across 374 Local-Authority-Districts in the UK, we show that regional personality of a participant’s home LAD predicts individual spending above-and-beyond individual personality. That is, a person’s spending reflects both their own personality traits and the personality traits of the people around them.
Citation:
Friedrich Goetz, Tobias Ebert, Sandrine Muller, Joe Gladstone, and Sandra Matz (2020) ,"Spending Reflects Not Only Who We Are But Also Who We Are Around: the Joint Effects of Individual and Geographic Personality on Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 825-830.
Authors
Friedrich Goetz, Cambridge University
Tobias Ebert, Mannheim University
Sandrine Muller, Columbia University, USA
Joe Gladstone, University College London
Sandra Matz, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China
Featured
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada
Featured
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada