We Are What We Watch: Movies Contents Predicts the Personality of Their Social Media Fans

We investigate the associations between movie preferences and personality in a dataset containing user-generated plot keywords and Big-Five personality measures obtained from their Facebook fans. We find that plot keywords predict fan personalities above-and-beyond other variables, and reveal specific associations between the movies’ psychological themes and their fans’ personalities.



Citation:

Gideon Nave, Jason Rentfrow, and Sudeep Bhatia (2020) ,"We Are What We Watch: Movies Contents Predicts the Personality of Their Social Media Fans", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 825-830.

Authors

Gideon Nave, University of Pennsylvania, USA
Jason Rentfrow, University of Cambridge
Sudeep Bhatia, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More

Featured

F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

Read More

Featured

Brand movement

Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.