We Are What We Watch: Movies Contents Predicts the Personality of Their Social Media Fans

We investigate the associations between movie preferences and personality in a dataset containing user-generated plot keywords and Big-Five personality measures obtained from their Facebook fans. We find that plot keywords predict fan personalities above-and-beyond other variables, and reveal specific associations between the movies’ psychological themes and their fans’ personalities.


Gideon Nave, Jason Rentfrow, and Sudeep Bhatia (2020) ,"We Are What We Watch: Movies Contents Predicts the Personality of Their Social Media Fans", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 825-830.


Gideon Nave, University of Pennsylvania, USA
Jason Rentfrow, University of Cambridge
Sudeep Bhatia, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 48 | 2020

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