The Effect of Causal Explanations on Judgments of Medical Symptoms

How do lay people’s beliefs about the causes of medical symptoms influence their perceptions? We find that the same observable symptom is perceived to be less severe, and therefore less likely to warrant medical care, when it is caused by a psychological reason compared to a physical reason.


Selin Goksel, David Faro, and Stefano Puntoni (2020) ,"The Effect of Causal Explanations on Judgments of Medical Symptoms", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 958-962.


Selin Goksel, London Business School, UK
David Faro, London Business School, UK
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands


NA - Advances in Consumer Research Volume 48 | 2020

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