Communication Preferences in Medical Advice Seeking

Conventional wisdom suggests that patients prefer interpersonally warmer relationships with healthcare providers. We find that this is not always the case. Rather, the more patients are embarrassed by their symptoms, the more they prefer (1) interpersonally cold doctor-patient relationships, and (2) interactions with healthcare providers that are mediated through technology.


Selin Goksel, Jonathan Zev Berman, and Sydney Scott (2020) ,"Communication Preferences in Medical Advice Seeking", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 958-962.


Selin Goksel, London Business School, UK
Jonathan Zev Berman, London Business School, UK
Sydney Scott, Washington University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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