Robots Don’T Discriminate: Financial Resources, Age, and Preference of Ai in Service

Do consumers prefer robots or humans in service contexts? Our studies show that controlling for self-efficacy and AI performance preferences for AI vary by customer characteristics such that older consumers of lower (vs. higher) financial status tend to prefer robots more due to the expected service they obtain.



Citation:

Lan Xia (2020) ,"Robots Don’T Discriminate: Financial Resources, Age, and Preference of Ai in Service", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1234-1234.

Authors

Lan Xia, Bentley University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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