The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style

Through two large-scale nationwide surveys with 24,180 participants and an Implicit Association Test, this study identifies an undocumented, positive correlation between smartphone use/apps and experiential thinking. We revealed that this effect is driven by pleasure and social activities (e.g., watching movies and using social media) people perform on their smartphones.



Citation:

Jingjing Ma, Ying Zhu, Jiajia Liu, and Jingjing Wang (2020) ,"The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1211-1211.

Authors

Jingjing Ma, Peking University, China
Ying Zhu, University of British Columbia, Canada
Jiajia Liu, Peking University
Jingjing Wang, Peking University, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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