The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style
Through two large-scale nationwide surveys with 24,180 participants and an Implicit Association Test, this study identifies an undocumented, positive correlation between smartphone use/apps and experiential thinking. We revealed that this effect is driven by pleasure and social activities (e.g., watching movies and using social media) people perform on their smartphones.
Citation:
Jingjing Ma, Ying Zhu, Jiajia Liu, and Jingjing Wang (2020) ,"The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1211-1211.
Authors
Jingjing Ma, Peking University, China
Ying Zhu, University of British Columbia, Canada
Jiajia Liu, Peking University
Jingjing Wang, Peking University, China
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists
Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA
Featured
B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study
Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University
Featured
Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production
Neeru Paharia, Georgetown University, USA