The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style

Through two large-scale nationwide surveys with 24,180 participants and an Implicit Association Test, this study identifies an undocumented, positive correlation between smartphone use/apps and experiential thinking. We revealed that this effect is driven by pleasure and social activities (e.g., watching movies and using social media) people perform on their smartphones.


Jingjing Ma, Ying Zhu, Jiajia Liu, and Jingjing Wang (2020) ,"The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1211-1211.


Jingjing Ma, Peking University, China
Ying Zhu, University of British Columbia, Canada
Jiajia Liu, Peking University
Jingjing Wang, Peking University, China


NA - Advances in Consumer Research Volume 48 | 2020

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