Can Gratitude Increase Individuals’ Sustainable Consumption Behavior? —The Mediating Effect of Time Discounting

This research examines the influence of gratitude on individuals’ sustainable consumption behaviors. Results from a longitudinal study and three between-subjects experiments showed positive influences of trait gratitude and priming gratitude on consumers’ willingness to use green products through reduced time discounting. Connectedness to future-self moderated these effects.



Citation:

Jianping Liang and Leilei Guo (2020) ,"Can Gratitude Increase Individuals’ Sustainable Consumption Behavior? —The Mediating Effect of Time Discounting", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1181-1181.

Authors

Jianping Liang, Business School, Sun Yat-sen University, China
Leilei Guo, Sun Yat-sen University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

A Slack-Based Account of Pain of Payment

Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Featured

The Influence of Goal Specificity on Planning Effectiveness: A Meta-Analysis

Ekaterina Napolova, University of Technology Sydney
Francois Carrillat, University of Technology Sydney
Leona Tam, University of Technology Sydney

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.