Focusing on Experiential (Vs. Material) Aspects of Goal-Related Products Increases Motivation

Across eight studies, the current research demonstrates a novel advantage of experiential purchases for motivation. Focusing on the experiential (vs. material) aspects of a goal-related product increased consumers’ motivation to pursue their goals.



Citation:

Sarah Lim and Kaitlin Woolley (2020) ,"Focusing on Experiential (Vs. Material) Aspects of Goal-Related Products Increases Motivation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 504-505.

Authors

Sarah Lim, Cornell University, USA
Kaitlin Woolley, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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