Generation Z Consumers’ Luxury Goods Ownership Types and Purchase Intention of Luxury Goods Using Collaborative Redistribution Platforms

The findings of this study extend our understanding of the young adult consumers’ channel choice intentions toward purchasing brand new or previously owned personal luxury goods via traditional retail vs. collaborative redistributional platforms. Pragmatic implications for the luxury brand marketers as well as the online resale industry were provided.



Citation:

Jihyun Kim-Vick (2020) ,"Generation Z Consumers’ Luxury Goods Ownership Types and Purchase Intention of Luxury Goods Using Collaborative Redistribution Platforms", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1224-1224.

Authors

Jihyun Kim-Vick, Kent State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products

Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA

Read More

Featured

Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram

Jonathan David Schöps, University of Innsbruck, Austria

Read More

Featured

The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.