Generation Z Consumers’ Luxury Goods Ownership Types and Purchase Intention of Luxury Goods Using Collaborative Redistribution Platforms
The findings of this study extend our understanding of the young adult consumers’ channel choice intentions toward purchasing brand new or previously owned personal luxury goods via traditional retail vs. collaborative redistributional platforms. Pragmatic implications for the luxury brand marketers as well as the online resale industry were provided.
Citation:
Jihyun Kim-Vick (2020) ,"Generation Z Consumers’ Luxury Goods Ownership Types and Purchase Intention of Luxury Goods Using Collaborative Redistribution Platforms", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1224-1224.
Authors
Jihyun Kim-Vick, Kent State University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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