When Wanting Closure Reduces Patients’ Patience

What makes patients impatient for medical care? Across six preregistered studies (N=1,908), we find evidence that patients are impatient because they are eager to achieve closure on their health goals. Specifically, people prefer more painful treatments when they occur sooner and experience more impatience toward the end of medical appointments.


Annabelle Roberts and Ayelet Fishbach (2020) ,"When Wanting Closure Reduces Patients’ Patience", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 628-630.


Annabelle Roberts, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA


NA - Advances in Consumer Research Volume 48 | 2020

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