I Hope Therefore I Save: the Positive Effect of Hope on Financial Decision Making

Understanding what motivates people to save is critical in a time when most people do not have enough savings. We tested the prediction that hope motivates saving through an increased focus on the future. Results from three studies show that hope leads to savings and a boundary condition is identified.



Citation:

Stephen Juma and Mario Pandelaere (2020) ,"I Hope Therefore I Save: the Positive Effect of Hope on Financial Decision Making", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1216-1216.

Authors

Stephen Juma, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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