The Motivating Power of Streaks: Incentivizing Streaks Increases Engagement in Effortful Tasks

In five incentive-compatible, pre-registered experiments, we show that streak-rewarding payments (i.e., incentives which reward the completion of three or more consecutive effortful tasks) increase persistence in completing effortful tasks, compared to higher paying flat incentives. This effect occurs because consumers are motivated by consecutive, “game-like” payments.


Katie Mehr, Jackie Silverman, Marissa Sharif, Alixandra Barasch, and Katherine Milkman (2020) ,"The Motivating Power of Streaks: Incentivizing Streaks Increases Engagement in Effortful Tasks", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 994-999.


Katie Mehr, University of Pennsylvania, USA
Jackie Silverman, University of Delaware, USA
Marissa Sharif, University of Pennsylvania, USA
Alixandra Barasch, New York University, USA
Katherine Milkman, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young

Daniela Ferreira, Federal University of Rio de Janeiro

Read More


O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.

Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA

Read More


Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.