Celebrity Gossip Consumption As an Affiliation-Based Means of Coping

Consumption of celebrity gossip is proposed as a novel means of coping with social exclusion threats. Learning about celebrities’ personal lives via gossip articles makes them appear more relatable, enhancing readers’ feelings of closeness with them. Thus, consuming celebrity gossip vicariously satisfies the desire for affiliation that increases post threat.


Jayant Nasa, Tanuka Ghoshal, and Raj Raghunathan (2020) ,"Celebrity Gossip Consumption As an Affiliation-Based Means of Coping", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 560-561.


Jayant Nasa, Indian Institute of Management Udaipur
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA


NA - Advances in Consumer Research Volume 48 | 2020

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