Celebrity Gossip Consumption As an Affiliation-Based Means of Coping

Consumption of celebrity gossip is proposed as a novel means of coping with social exclusion threats. Learning about celebrities’ personal lives via gossip articles makes them appear more relatable, enhancing readers’ feelings of closeness with them. Thus, consuming celebrity gossip vicariously satisfies the desire for affiliation that increases post threat.



Citation:

Jayant Nasa, Tanuka Ghoshal, and Raj Raghunathan (2020) ,"Celebrity Gossip Consumption As an Affiliation-Based Means of Coping", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 560-561.

Authors

Jayant Nasa, Indian Institute of Management Udaipur
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Non-normative influence of self-decided prices on product-related inferences

Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA

Read More

Featured

Meaningfulness in New Products: Conceptualization and Measurement

Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa

Read More

Featured

K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements

Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.