When Limits Backfire: the Ironic Effect of Setting Limits on Entertainment Consumption

To better manage their time, consumers often set costless, non-binding limits for how long to spend on entertaining activities, like social media and games. Five pre-registered experiments show that setting such limits can backfire, increasing, rather than decreasing, the time spent on such activities at the expense of paid work.


Shalena Srna, Jackie Silverman, and Jordan Etkin (2020) ,"When Limits Backfire: the Ironic Effect of Setting Limits on Entertainment Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1101-1105.


Shalena Srna, University of Michigan, USA
Jackie Silverman, University of Delaware, USA
Jordan Etkin, Duke University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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