When Limits Backfire: the Ironic Effect of Setting Limits on Entertainment Consumption

To better manage their time, consumers often set costless, non-binding limits for how long to spend on entertaining activities, like social media and games. Five pre-registered experiments show that setting such limits can backfire, increasing, rather than decreasing, the time spent on such activities at the expense of paid work.



Citation:

Shalena Srna, Jackie Silverman, and Jordan Etkin (2020) ,"When Limits Backfire: the Ironic Effect of Setting Limits on Entertainment Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1101-1105.

Authors

Shalena Srna, University of Michigan, USA
Jackie Silverman, University of Delaware, USA
Jordan Etkin, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account

Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School

Read More

Featured

F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information

Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada

Read More

Featured

Good Gets Better, Bad Gets Worse: The Polarizing Effect of Rating a Consumption Experience

Nahid Ibrahim, University of Alberta, Canada
Gerald Häubl, University of Alberta, Canada
Rory Waisman, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.