Consumer Knowledge and the Psychology of Opposition to Scientific Consensus
Communicating scientific evidence is a major challenge. We report three studies on the relationships between knowledge type and anti-scientific attitudes across seven scientific issues. We find that as extremity of attitudes increases, objective knowledge decreases, but subjective knowledge increases. However, several issues show inconsistencies worthy of further examination.
Citation:
Nicholas Light and Philip M. Fernbach (2020) ,"Consumer Knowledge and the Psychology of Opposition to Scientific Consensus", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1223-1223.
Authors
Nicholas Light, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Using a Meta-Analysis to Unravel Relative Importance of Postulated Explanations for the Endowment Effect
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
David J. Curry, University of Cincinnati, USA
Featured
G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time
N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France
Featured
The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time
Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA