“Recyclable Or Not?” Consumers Cognitive Mechanisms Involved in an Everyday Uncertain Decision

Recycling, as an everyday action, requires a specific cognitive process, which is interesting to explore to explain consumers’ recycling performances. This research shows that consumers use mental representations to classify waste but heuristics and situations of mental discomfort may disrupt their categorization process.



Citation:

Fanny Reniou and Elisa Monnot (2020) ,"“Recyclable Or Not?” Consumers Cognitive Mechanisms Involved in an Everyday Uncertain Decision", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 620-621.

Authors

Fanny Reniou, University of Rennes
Elisa Monnot, CY Cergy Paris University, CNRS, THEMA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip

Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA

Read More

Featured

Q13. Liquid Consumption From Another Perspective: The Case of “Investomers”

Carina Hoffmann, Heinrich-Heine-University
Lasse Meißner, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Featured

J10. Transnational Consumer Lifestyle

zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.