“Recyclable Or Not?” Consumers Cognitive Mechanisms Involved in an Everyday Uncertain Decision

Recycling, as an everyday action, requires a specific cognitive process, which is interesting to explore to explain consumers’ recycling performances. This research shows that consumers use mental representations to classify waste but heuristics and situations of mental discomfort may disrupt their categorization process.


Fanny Reniou and Elisa Monnot (2020) ,"“Recyclable Or Not?” Consumers Cognitive Mechanisms Involved in an Everyday Uncertain Decision", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 620-621.


Fanny Reniou, University of Rennes
Elisa Monnot, CY Cergy Paris University, CNRS, THEMA


NA - Advances in Consumer Research Volume 48 | 2020

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