The Sharing Economy Shapes and Is Shaped By Consumers: the Mediating Role of Consumer Reflexivity in Sharing

Conceptualizing consumer reflexivity as three-dimensional construct, we investigate how and when sharing triggers critical consumer reflection. Our research results suggest that perceived sharing benefits trigger consumer reflexivity, mediating the impact of perceived social value and sustainability potential (but not economic utility) of sharing on consumers' intention to re-engage in sharing.



Citation:

Stella Yiyan Li, Antje Graul, and Jianjun Zhu (2020) ,"The Sharing Economy Shapes and Is Shaped By Consumers: the Mediating Role of Consumer Reflexivity in Sharing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 502-503.

Authors

Stella Yiyan Li, Northern Arizona University
Antje Graul, Utah State University, USA
Jianjun Zhu, New Mexico State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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