Arbiters of Controversy: the New Role of Brands in Contemporary Society

Our research investigates the new role of brands as arbiters of social issues. Grounded in institutional theory, we identity the various agents present within the brand moral landscape. We highlight the complexity present in the marketplace and explore the dynamic between brands, consumers, and third-party marketplace agents.



Citation:

Justin Sieow and Robin A. Coulter (2020) ,"Arbiters of Controversy: the New Role of Brands in Contemporary Society", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1214-1214.

Authors

Justin Sieow, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes

Virginie Brégeon de Saint-Quentin, Ferrandi Paris, the french school of gastronomy
Ophélie Mugel, Chaire SDSC AgroParisTech, Université Paris Est

Read More

Featured

Algorithm Attraction versus Aversion: The Role of the Perceived Self-Efficacy of the Decision Maker

Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Darren Dahl, University of British Columbia, Canada

Read More

Featured

Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora

Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Ming Hsu, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.