That's Where I'm From! How Identity-Links Increase Preference For Locally Produced Goods
In four experiments we show that commonly cited factors, such as low environmental impact and high quality, fail to fully explain the price premium consumers are willing to pay for locally produced goods, whereas a perceived connection between the self and the product due to shared location does.
Citation:
Matthew D. Meng, Ozgun Atasoy, and Miguel Brendl (2020) ,"That's Where I'm From! How Identity-Links Increase Preference For Locally Produced Goods", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 194-195.
Authors
Matthew D. Meng, Utah State University
Ozgun Atasoy, University of Basel, Switzerland
Miguel Brendl, Universität Basel
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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