The Disposal Consideration Effect: How Thoughts of Disposal Influence Product Acquisition

Current research investigates whether, when, and why product disposal considerations, at the time of purchase, influence consumers’ decision to acquire the product. We test our predictions across four studies and discuss how our findings contribute to research on product disposal, feelings of loss, and consumers’ connection with their possessions.



Citation:

Sylvia Chang and Nidhi Agrawal (2020) ,"The Disposal Consideration Effect: How Thoughts of Disposal Influence Product Acquisition", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 269-270.

Authors

Sylvia Chang, University of Washington, USA
Nidhi Agrawal, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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