Fractal Agency: Fetishization of Algorithms and the Quest For Transcendence

This research discusses critical topics related to algorithms and transhumanism to explicate and theorize the entanglement between big data, marketable transcendence, and fractal agency. Such discussion helps identify future research topics that highlight more specific characteristics of algorithms, such as opacity, messiness, inscrutability, hyper-legitimacy, hyper-functionality, and equal distribution of accountability.


Soonkwan Hong (2020) ,"Fractal Agency: Fetishization of Algorithms and the Quest For Transcendence", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1120-1120.


Soonkwan Hong, Michigan Technological University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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