Immediate Incentives in Prosocial Contexts

Prior research provides mixed evidence for the effect of financial incentives on prosocial behavior. Three studies (N = 982) fill this gap. We find that immediate (vs. delayed) incentives increase prosocial behavior when prosocial motivation is low, but that this effect attenuates when prosocial motivation is high.



Citation:

Y. Rin Yoon and Kaitlin Woolley (2020) ,"Immediate Incentives in Prosocial Contexts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1230-1230.

Authors

Y. Rin Yoon, Cornell University, USA
Kaitlin Woolley, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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