The Role of Consumption Activities Within Symbolic Spaces in Shaping the Identities of People Living in Poverty

Using a qualitative study with people living in poverty in a French charity, we explore how these vulnerable people use consumption activities within different spaces to shape their social identities. Three symbolic consumption spaces emerge, among which respondents navigate to (dis)identify (from)to (rejected)valued identities using various, even residual resources.



Citation:

Anis Jounaid and Abdelmajid Amine (2020) ,"The Role of Consumption Activities Within Symbolic Spaces in Shaping the Identities of People Living in Poverty", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 81-85.

Authors

Anis Jounaid, Institut de Recherche en Gestion- UPEC
Abdelmajid Amine, Institut de Recherche en Gestion-UPEC



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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